Saturday, April 24, 2010

Promax article

Revamped Artistic Image Launches in Atlanta

4/19/2010 12:00:00 AM

PromaxBDA

From left, Ed Dye and Ken Soons

Designer/director/illustrator Ed Dye and director/editor Ken Soons have partnered up with CEO Michael Zarrillo to launch Artistic Image, a new Atlanta-based hybrid design-driven live-action production, CGI, animation and character development finishing house.

“Our goal was to create a design-drive company where a team of top-caliber directors, designers, producers, visual effect artists, animators, illustrators, editors and compositors work under one roof with unfettered access to each others’ creative input throughout every phase creative process,” concur Dye and Soons. “Involved in each project from its inception, they work as a creative unit to develop their shared vision and create a final product that consistently exceeds our clients’ expectations.”

Zarrillo and Dye first partnered up in 1996, developing the first incarnation of the AI, a design and art services company providing the print industry with photography, illustrating, visual effects and retouching services.

In 2007, Dye began putting together a team of animators and CGI artists and investing in cutting-edge equipment for the creation of visual effects-driven television spots. Soons joined the partnership in 2008, and the trio has since conspired to take AI to the next level as the region’s first concept-through-completion live-action/visual effects house.

After a soft launch in spring 2009, the restructured Artistic Image officially launched its new brand in April 2010, with a new space located in West Atlanta’s historic King Plow Art Center.

“Our mission is to provide the ultimate resource for creative direction and execution with a top caliber team of talent that has cutting-edge technology at their fingertips,” notes Zarrillo. “Artistic Image has created a dynamic, visually exciting space with a level of support services and creature comforts that leave clients looking forward to coming back.”

About Artistic Image
Artistic Image (Atlanta) is a world-class creative resource where a collective of innovative live-action directors, producers, designers, animators, CGI artists, illustrators, editors, compositors, modelers and finishers take each job from concept to fruition as a collaborative team. Dedicated to the advertising arena, this hybrid company takes a design-driven approach to crafting high-end TV commercials, virals and broadcast design in a nimble, open-architecture creative environment that providing seamless workflow and an abundance of client services.