Wednesday, October 13, 2010
Artistic Image Blog Has Moved
Thursday, October 7, 2010
AI is 14
Monday, October 4, 2010
Ferrari World Animations
Wednesday, September 29, 2010
illy shoot
out front of the studio shooting Dasha in a convertible for Illy's on the go spot Ken Soons directing Jason Maris who was the DP on the shoot
Tuesday, September 28, 2010
Thursday, August 19, 2010
BEN 10 fall 2010 graphics package
Wednesday, August 18, 2010
Ai Selected to design the TNTLA 83rd Academy Awards
Friday, August 13, 2010
2010 telly awards winners
Tuesday, August 10, 2010
Greenies Shoot
Illy issimo on the go spot
Wednesday, July 7, 2010
Connor under fire shoot
Thursday, June 24, 2010
Marc Dixon artist Representative
TNT Movie Club directed by Ken Soons
Wednesday, May 19, 2010
New artistic-image font
Sunday, May 16, 2010
Ford Screen Article
JWT/ Retail First, and its client Ford wanted to create a standout campaign for this year’s Presidents’ Day Sale, so they returned to Artistic Image (AI), the FX/animation/production/editorial/compositing house that took last year’s highly-acclaimed “Ford Sync Universe,’ campaign from concept through completion.
The Presidents’ Day spot that featured six new Ford vehicles in a celebratory way, without incorporating predictable presidential imagery. AI assigned a collaborative team of creative problem solvers to the project.
Artistic Image designer/director/illustrator Ed Dye, developed a captivating concept. The hands-on cofounder of AI created animated footage of fireworks that exploded, shooting off red, white and blue ribbons, which created a showcase for launching the six new Fords. The commercial has three layers of cars bursting out of fireworks. AI rendered each car in each layer one at a time and composited it all together
Creative Director, Kirk Sieder, says “Fireworks was originally designed to be a Presidents’ Day campaign for Baltimore and Washington Ford Dealers, but once other markets saw it, that all changed. Several other markets, including New England, ran Fireworks as well. It was a retail campaign, for sure, but it has a “cool” factor to it that makes it visually interesting and entertaining. I can say that's true for everything AI creates. They consistently find ways to propel our ideas to a higher level, infusing them with smart details and complex design that make for a rich and sophisticated animated world. And they stay on budget!”
The “Ford Sync Universe” campaign was no less challenging. Artistic Image created, animated and produced a sequence of powerful footage touting Ford’s Bluetooth technology, which syncs up the on-board radio with smart phones to provide the driver with a hands-free tool for phone, email and text communications.
To bring home the spot’s message, “Sync Universe” incorporates complex animation of Fords driven by young drivers through a video game universe where deserted volcanic planets transition into sleek modern worlds.
Dye knew that Japanese style anime art would provide the texture and depth needed to take the campaign to the next level, so he explored the medium, studying the works of Takashi Murakami, the acclaimed artist credited with elevating anime to the level of fine art.
To produce the spot, Dye used a number of three-dimensional technologies. Maya was used to animate the cars, while ZBrush, an intuitive sculpting and painting application, enabled him to sculpt the drivers and create a road, which realistically cracks and releases molten lava. Shake and After Effects handled the compositing, which included 20 rendered layers and 20 more composite layers that integrated a diverse mix of visual effects and corrected colors.
When tallying up sales for the year, the client discovered that “Sync Universe” sold more cars in a month than any other Ford Dealers’ campaign during 2009.
Tuesday, May 4, 2010
Far Coast Theater Video Ad
Saturday, April 24, 2010
Promax article
Revamped Artistic Image Launches in Atlanta
4/19/2010 12:00:00 AM
PromaxBDA
From left, Ed Dye and Ken Soons
“Our goal was to create a design-drive company where a team of top-caliber directors, designers, producers, visual effect artists, animators, illustrators, editors and compositors work under one roof with unfettered access to each others’ creative input throughout every phase creative process,” concur Dye and Soons. “Involved in each project from its inception, they work as a creative unit to develop their shared vision and create a final product that consistently exceeds our clients’ expectations.”
Zarrillo and Dye first partnered up in 1996, developing the first incarnation of the AI, a design and art services company providing the print industry with photography, illustrating, visual effects and retouching services.
In 2007, Dye began putting together a team of animators and CGI artists and investing in cutting-edge equipment for the creation of visual effects-driven television spots. Soons joined the partnership in 2008, and the trio has since conspired to take AI to the next level as the region’s first concept-through-completion live-action/visual effects house.
After a soft launch in spring 2009, the restructured Artistic Image officially launched its new brand in April 2010, with a new space located in West Atlanta’s historic King Plow Art Center.
“Our mission is to provide the ultimate resource for creative direction and execution with a top caliber team of talent that has cutting-edge technology at their fingertips,” notes Zarrillo. “Artistic Image has created a dynamic, visually exciting space with a level of support services and creature comforts that leave clients looking forward to coming back.”
About Artistic Image
Artistic Image (Atlanta) is a world-class creative resource where a collective of innovative live-action directors, producers, designers, animators, CGI artists, illustrators, editors, compositors, modelers and finishers take each job from concept to fruition as a collaborative team. Dedicated to the advertising arena, this hybrid company takes a design-driven approach to crafting high-end TV commercials, virals and broadcast design in a nimble, open-architecture creative environment that providing seamless workflow and an abundance of client services.